COLUMN. The billionaire, now serving his second term as president of the United States, is determined to put his name everywhere, writes Le Monde columnist Gilles Paris in his op-ed.

COLUMN. The billionaire, now serving his second term as president of the United States, is determined to put his name everywhere, writes Le Monde columnist Gilles Paris in his…

Trump is using the presidency as a branding opportunity. He’s slapping his name on as many buildings, monuments and government projects as he can