Influencer economy must balance creativity, compliance

A dynamic digital realm is growing day by day, inviting content creators to unleash their imaginations in multiple metaverses. Rapid innovations in social media and digital platforms have unlocked creative expressions and possibilities that were unthinkable just a few years ago. Cloaked as celebrities, advertisers and trendsetters, content creators can rise to the title of becoming an “influencer” with as few as 1,000 followers, wielding a powerful tool that shapes audiences’ opinions, behaviors and social norms.

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