“Companies are racing to see who can piss off the most amount of people with the lowest amount of effort,” one X user wrote.

McDonald's said the moment served as "an important learning" as it explored "the effective use of AI".

“Companies are racing to see who can piss off the most amount of people with the lowest amount of effort,” one X user wrote.

“Companies are racing to see who can piss off the most amount of people with the lowest amount of effort,” one X user wrote.

Commercial in Netherlands depicting festival-season chaos at ‘most terrible time of year’ prompted flurry of criticism online