Famed color factory Pantone released its shade of the upcoming year, or perhaps more appropriately for 2026, its lack of shade.

Famed color factory Pantone released its shade of the upcoming year, or perhaps more appropriately for 2026, its lack of shade.

Pantone svela il colore dell’anno 2026: una tonalità di bianco naturale che promette serenità e stimola la creatività in moda, design e lifestyle.

Pantone announced its Color of the Year Thursday for 2026: Cloud Dancer. It's described on the website as "a billowy white imbued with serenity."

Wait, what? You mean … white? Are they trolling us? Emma Joyce explains all to Nick Miller