‘Rage bait’ is Oxford word of the year in 2025. But I think we should be able to decommission words that have brought more trouble than they’re worth, starting with the 2015 runner-up, writes Zoe Williams

The phrase - meaning to get angry scrolling through social media - beats aura farming and biohack to the title.

Rage bait is defined as ‘online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive’