Dental exhibition latest to move to Riyadh, as German trade show company continues Saudi expansion

RIYADH: The German trade show market is continuing its expansion into Saudi Arabia with the launch of a fourth exhibition in 2026 organized by Koelnmesse, following the success of its first three shows. The exhibition and trade show company conducts more than 80 trade fairs in Cologne and markets around the world, across various industries. Senior vice president Denis Steker spoke to Arab News at the International MICE Summit in Riyadh about the company’s choice of Saudi Arabia as the next prime location to take the exhibitions forward.

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