Abbode founder and CEO Abby Price bought an embroidery machine on a whim in 2022. The purchase transformed her business and doubled its sales within a year.

In 2023, Abby Price hosted a two-day embroidery pop-up at Abbode, her New York home decor shop. The event's success inspired Price to completely replace Abbode's business model,…

Abbode founder and CEO Abby Price bought an embroidery machine on a whim in 2022. The purchase transformed her business and doubled its sales within a year.