Brands face new challenge as consumers spend less time online, experts warn at Dubai Future Forum

Dubai: For the last two decades companies have been clamoring to adapt to the digital era. Marketing and sales teams switched storefronts for online pages, and social media presence became almost as important as the product itself. However, as people become increasingly exhausted by technology and agentic AI promises to completely replace the entire need to browse the web, this status quo is at risk of being completely upended, creating a new dilemma for businesses hoping to stand out.

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