A Conversation With Crayola CMO Vicky Lozano On Brand Building For The Long-Term + The Need For More Nimble C-Suite Decision-Making To Drive Growth

Within our current age of transformation and societal angst, change seems to be the only constant. Organizations of all kinds are looking for ways to quickly and effectively adapt, and one of the key strategies they are employing is moving away from a performance marketing only mindset, to one centered on building deeper relationships with consumers through brand building for the long-term.

Raccontata daforbes.com