Shapewear brand’s $5bn valuation factors in a premium for the founder’s star power

Skims plans to use new capital to broaden its intimates lines, and expand further into apparel and activewear

Kim Kardashian's Skims raised $225 million from Goldman Sachs, valuing the brand at $5 billion. The capital will fund expansion and could delay an expected IPO.

The funding round is one of the biggest this year for a US consumer brand and comes as the firm faces fierce competition.

Shapewear brand’s $5bn valuation factors in a premium for the founder’s star power

Deal would highlight second-hand fashion start-up’s rapid expansion and provide an exit for some early investors