Young people are obsessed with Kim K's shapewear line. Nearly 70% of Skims' customers are Gen Z or millennials.

Young people are obsessed with Kim K's shapewear line. Nearly 70% of Skims' customers are Gen Z or millennials.

Skims plans to use new capital to broaden its intimates lines, and expand further into apparel and activewear

Kim Kardashian's Skims raised $225 million from Goldman Sachs, valuing the brand at $5 billion. The capital will fund expansion and could delay an expected IPO.

The funding round is one of the biggest this year for a US consumer brand and comes as the firm faces fierce competition.

Kim Kardashian’s Skims is now valued at $5 billion, in what’s been an underrated year in consumer.

Shapewear brand’s $5bn valuation factors in a premium for the founder’s star power