From Mamdani-style visual branding to basketball clips, Catherine Connolly found her audience and spoke in a language they understood, says journalist Una Mullally

From Mamdani-style visual branding to basketball clips, Catherine Connolly found her audience and spoke in a language they understood, says journalist Una Mullally

From Mamdani-style visual branding to basketball clips, Catherine Connolly found her audience and spoke in a language they understood, says journalist Una Mullally