The $100 million Louvre theft could make France’s stolen Crown Jewels as famous as the Mona Lisa

PARIS: The robbery at the Louvre has done what no marketing campaign ever could: It has catapulted France’s dusty Crown Jewels – long admired at home, little known abroad – to global fame. One week on, and the country is still wounded by the breach to its national heritage. Yet the crime is also a paradox. Some say it will make celebrities of the very jewels it sought to erase – much as the Mona Lisa’s turn-of-the-20th-century theft transformed the then little-known Renaissance portrait into the world’s most famous artwork.

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