Reform MP Sarah Pochin claimed it “drives me mad seeing adverts full of black and Asian people” during a live television phone in. The Runcorn and Helsby MP appeared on TalkTV on Saturday (25 October), when she responded to a question from a caller named Stuart, who asked her if her party will do anything about the “representation of demographics in TV adverts”. Responding to Stuart, she said: “It is something that has happened because, I believe, of the woke Liberal that goes on inside.”

Reform MP Sarah Pochin claimed it “drives me mad seeing adverts full of black and Asian people” during a live television phone in. The Runcorn and Helsby MP appeared on TalkTV on…

Sarah Pochin said her comments were phrased poorly

Sarah Pochin’s anger not shared by brands who find that more diversity in commercials is great for their bottom line

The Reform MP was driven ‘mad’ by the number of black and Asian people on the telly. What totally settled non-issue will her party tackle next, asks Guardian columnist Marina Hyde