How Loop Earplugs Turned Down The Volume For Gen Z And Dialed Up Massive Revenue

Maarten Bodewes and Dimitri O suffered hearing damage from years of attending loud concerts and wanted to help others avoid the same fate. Now their cult earplug company brings in $220 million, has collaborations with Coachella and McLaren, and is coming to a big box retailer.

Raccontata daforbes.com