MUMBAI: India’s longest-running film celebrates 30 years in the same cinema on Monday, a Bollywood romance so beloved that fans know it simply by its acronym “DDLJ.” First released on October 20, 1995, “Dilwale Dulhania Le Jayenge,” or “The Brave Hearted Will Take the Bride” has been running daily at Mumbai’s Maratha Mandir theater since its debut. “I have seen it about 30 times... and I will continue watching it,” said Mohammad Shakir, 60, smiling as he bought another 40 rupee ($0.45) ticket.

MUMBAI: India’s longest-running film celebrates 30 years in the same cinema on Monday, a Bollywood romance so beloved that fans know it simply by its acronym “DDLJ.” First…

The city's Maratha Mandir has been holding daily screenings of Dilwale Dulhania Le Jayenge since it released in 1995.