The company expects consumers to largely use AI for research ahead of purchases, based on a survey of 5,000 U.S. consumers — 53% of whom said they may use AI services for this purpose.

The company expects consumers to largely use AI for research ahead of purchases, based on a survey of 5,000 U.S. consumers — 53% of whom said they may use AI services for this…

Adobe anticipates this activity peaking around Thanksgiving, with categories such as toys, electronics, and jewelry seeing the biggest boost from AI services.