“If you look at a plate of food, it’s generally the different kinds of colors that will tell you what you would like or not," exec Damien Browne says.

The big box retailer is the latest company to join a slew of others to cut back on additives under White House pressure.

“If you look at a plate of food, it’s generally the different kinds of colors that will tell you what you would like or not," exec Damien Browne says.