Walmart said the 14-month reformulation plan primarily would involve its largest private-label food brand, Great Value.

Walmart said the 14-month reformulation plan primarily would involve its largest private-label food brand, Great Value.

The big box retailer is the latest company to join a slew of others to cut back on additives under White House pressure.

“If you look at a plate of food, it’s generally the different kinds of colors that will tell you what you would like or not," exec Damien Browne says.

Walmart announced Thursday that it is banning a list of 11 synthetic dyes and many other ingredients from Walmart-branded foods and beverages by January 2027.