A very Microsoft problem.

There’s been a bit of backlash to the Xbox Ally handheld’s $999 price tag, which will be a stiff test of consumer interest in expensive console hardware. But it’s also a test of Microsoft’s “everything is an Xbox” philosophy, because this sure is expensive for an Xbox that only plays PC games, and not everyone is sold: Dkfkhfkwkdnc: > Only Microsoft can release a thousand dollar device branded “Xbox” that can’t play Xbox games. Only a millionaire executive at this specific company could have hallucinated this. Get the day’s best comment and more in my free newsletter, The Verge Daily.

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