IFBH Accelerates Into Functional Beverages, Launching Its ‘Second Growth Curve

For a beverage company, the challenge of maintaining core category strengths while simultaneously exploring new growth avenues is a long-term issue. IFBH Limited (“IFBH”, 6603.HK) has its own solution. Recently, INNOCOCO under lFBH Limited officially launched two major new products, i.e. INNOCOCO electrolyte water, and simultaneously announced Teens in Times (TNT, a wildly popular boy group in Asia) as its first-ever Asia-Pacific Brand Ambassador.

Raccontata dascmp.com