Subscriptions for user opting not to see personalised ads on its platforms will start from £2.99 a month for UK users.

Facebook and Instagram users face a choice: subscribe, or deal with personalized ads.

Subscriptions for user opting not to see personalised ads on its platforms will start from £2.99 a month for UK users.

Subscription service is Meta’s response to regulatory warnings over crunching users’ data to serve targeted ads