Amazon’s settlement with FTC kills the “No, I don’t want free shipping” button.

Amazon will pay $1.5 billion to affected customers.

Amazon’s settlement with FTC kills the “No, I don’t want free shipping” button.

US regulator said company enrolled millions of customers into service without consent and made it difficult to cancel

The company will be required to pay a $1 billion civil penalty and provide $1.5 billion in refunds back to an estimated 35 million consumers harmed by the company's "deceptive…

Roughly 35 million people in the US could be eligible for refunds, according to the government.

The FTC said Amazon used “dark patterns” to trick consumers into auto-renewals, then created a complex cancellation process internally dubbed “Iliad” after the Trojan War.

The Federal Trade Commission accused Amazon of using \

While a win for consumers and the FTC, the settlement is relatively painless for Amazon which makes $2.5bn in 33 hours.

Amazon’s $2.5 billion settlement includes $1.5 billion for customer refunds; here’s who’s eligible, who isn’t, and how automatic payouts and claims will work after court approval.