Once overlooked, K-halal gains traction in Korea’s mainstream

SEOUL: It was in 2006 when Kim Jin-woo saw an opportunity where few others in South Korea were looking: the global halal industry. Nearly two decades later, he stands at the forefront of the country’s growing K-halal scene, introducing new trends in lifestyle, fashion, and food. The idea to enter a niche market in a country where the Muslim population is less than 0.2 percent came to Kim while he was living in Malaysia and understood the industry’s scale. “Halal is not just about food. It is a lifestyle that includes fashion, beauty, culture and how we live every day.

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