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I launched a business from my attic—now it brings in $70 million a year
Louisa Serene Schneider, 48, saw something broken in the ear piercing industry—and decided to fix it. In 2017, she left her high-paying Wall Street job to build Rowan. Today, Rowan offers ear piercings performed by registered nurses at locations across the country. In 2024, Rowan brought in over $70 million in revenue and says it is on track to bring in $150 million in 2025.
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cnbc.com
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I launched a business from my attic—now it brings in $70 million a year
Louisa Serene Schneider, 48, saw something broken in the ear piercing industry—and decided to fix it. In 2017, she left her high-paying Wall Street job to build Rowan. Today,…
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48-year-old quit her high-paying Wall Street job to start a business from her attic—now it brings in $70 million a year
Louisa Serene Schneider is the founder and CEO of Rowan, the medical ear-piercing business she started from her attic in 2017.