“What cannot be captured in data is how much our guests see themselves and their own story in the Cracker Barrel experience,” embattled CEO Julie Felss Masino said.

Cracker Barrel said it expects further traffic declines for the remainder of 2025 following it's failed attempt at a logo redesign.

“What cannot be captured in data is how much our guests see themselves and their own story in the Cracker Barrel experience,” embattled CEO Julie Felss Masino said.