Now, the label that Samantha Cameron started working on when she was resident at No 10 Downing Street , is closing down, and apparently no one saw it coming.

Lady Cameron, the wife of former Prime Minister, launched Cefinn in 2017, and once counted Gillian Anderson, Gabby Logan and Holly Willoughby among its fans.

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Designer’s final collection will go on sale online and in her two London shops at the end of the month

Now, the label that Samantha Cameron started working on when she was resident at No 10 Downing Street , is closing down, and apparently no one saw it coming.