This UK fashion brand is closing. Here’s why

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleSamantha Cameron's fashion label, Cefinn, is set to close after eight years of operation.Lady Cameron confirmed that the upcoming winter collection will be the brand's last, with no spring/summer 2026 range planned. The decision to wind up the company was described as “very hard” but necessary due to increasing difficulties in achieving profitability amid rising costs. Factors contributing to the closure include tough trading conditions, escalating costs, turbulence in the fashion wholesale sector, and international trading restrictions. Cefinn's website and its retail stores in London will remain open to sell the remaining autumn and final winter stock. In fullSamantha Cameron to close her fashion label after eight yearsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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