The second quarter ended nine days after the ad was released, leaving little time to see the full impact of the campaign.

American Eagle said its Sydney Sweeney campaign is its best ever, leading to positive gains in new customers, sales and foot traffic.

The US actress was part of the company's controversial "Great Jeans" campaign which drew backlash.

Sales for the clothing company slightly dipped in the second quarter but remain close to company record levels

The second quarter ended nine days after the ad was released, leaving little time to see the full impact of the campaign.