Google said the decision was “wrong” and that it would appeal.
This is Google’s fourth penalty in its decade-long fight with EU regulators.
Regulators ordered the tech giant to end ‘self-preferencing practices’ in advertising services but declined to force sale
The European Commission accused Google of distorting competition in the adtech market by unfairly favoring its own display advertising technology services.
European Union officials accused the American tech giant of using its size and dominance to undercut rivals in online advertising, a move that could raise the ire of the Trump administration.
Tech giant fined for third time in a week after being hit with multimillion-dollar penalties in US and France.
The European Commission on Friday fined Google $3.455 billion for violating the European Union's anti-competitive practices in advertising technology.
The Commission said competitors faced higher costs and reduced revenues as a result.
European Union officials accused the American tech giant of using its size and dominance to undercut rivals in online advertising, a move that could raise the ire of the Trump…