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BMW doubles down on software and brand value to take on Tesla, Chinese EV rivals
German auto giant BMW is doubling down on its brand value as it prepares to roll out a fleet of software-controlled electric vehicles.
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ft.com
BMW to unveil ‘superbrain’ EVs to challenge Chinese rivals
Legacy carmaker has spent €10bn developing ambitious technologies for ‘software-defined vehicles’
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cnbc.com
BMW doubles down on software and brand value to take on Tesla, Chinese EV rivals
German auto giant BMW is doubling down on its brand value as it prepares to roll out a fleet of software-controlled electric vehicles.