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American Eagle's shares soar as Sydney Sweeney boosts sales
The US actress was part of the company's controversial "Great Jeans" campaign which drew backlash.
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cnbc.com
American Eagle stock soars 20% as retailer says Sydney Sweeney campaign is 'best' to date, beats earnings
American Eagle said its Sydney Sweeney campaign is its best ever, leading to positive gains in new customers, sales and foot traffic.
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ft.com
American Eagle shares soar after Sydney Sweeney campaign boosts sales
Chief executive credits adverts featuring the actress and Taylor Swift’s American football star fiancé for trading boost
