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Levi’s says anti-Americanism on back of Trump policies could hit brand in UK
Firm warns changing sentiment towards US brands could prompt shoppers to choose European products
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telegraph.co.uk
‘Anti-Americanism’ risks damaging our brand, says Levi’s
Californian denim giant fears a Trump tariff-inspired boycott of US products
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theguardian.com
Levi’s says anti-Americanism on back of Trump policies could hit brand in UK
Firm warns changing sentiment towards US brands could prompt shoppers to choose European products