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US Open’s dating show proves a double fault in search for new fans
The US Open’s new dating series is meant to lure fresh fans, but with little tennis on screen, it may have backfired with both new and old audiences
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scmp.com
Game, Set, Matchmaker: how tennis is trying to court Gen Z viewers via reality TV
Grand slam tennis is using everything from first-date shows to fashion influencer Morgan Riddle to hook Gen Z and expand its fan base.
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theguardian.com
US Open’s dating show proves a double fault in search for new fans
The US Open’s new dating series is meant to lure fresh fans, but with little tennis on screen, it may have backfired with both new and old audiences