Saudi Pro League renews media deal with IMG to boost global reach

LONDON: The Saudi Pro League has renewed its partnership with sports marketing firm IMG for another four years, as part of a plan to extend the reach of the local game globally. The extension for the Roshn Saudi League marks a continued collaboration that has elevated the competition since IMG first took over media rights responsibilities in 2023. Over the past season, matches from the Kingdom’s top-flight football league were broadcast in more than 184 countries across 43 international platforms.

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