Cracker Barrel's first rebrand in nearly 50 years backfired. The company's stock lost nearly $100 million after introducing a more minimalist look

Rebrand of US culture ‘fixture’ Cracker Barrel sparks backlash

MOUNT ARLINGTON, United States: Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old Country Store” setting complete with rocking chairs and occasional…