It’s going to cost more to stream Severance.
The updated price is effective for new customers starting Thursday and will affect current subscribers 30 days after their next renewal date.
Apple, like other streamers, is facing a difficult economic reality.
Apple TV+ subscribers who pay from month to month will have to pay more to continue streaming content on the premium service, but not annual subscribers.
Apple TV+ raised its monthly subscription cost by $3 on Thursday, Aug. 21.
Apple hiked the price of Apple TV+ earlier this week, the third time it's done that since 2019.
The streaming industry has seen a series of price hikes from its major players in the past year.