The TV ad depicted two black models with skin problems and a white model without.

The advert, for cosmetic brand Sanex, must not air again the ASA has ruled

The TV ad depicted two black models with skin problems and a white model without.

The Advertising Standards Authority (ASA) banned the ad after investigating complaints that it perpetuated a 'negative and offensive racial stereotype'.

Watchdog says television advert for Sanex fed negative stereotypes and was likely to cause serious offence