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Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby

Experts say high-end, Swiss-made watches carry social cachet strong enough to retain young luxury watch fanatics willing to spend big.

Raccontata dafortune.com

Timeline cronologica

  1. domenica 17 agosto 2025·fortune.com

    Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby

    Experts say high-end, Swiss-made watches carry social cachet strong enough to retain young luxury watch fanatics willing to spend big.