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Makeup Brand Addresses Matt Rife Ad Backlash And Generates Even More Backlash
“There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief marketing officer.
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usatoday.com
e.l.f. Cosmetics, under fire for Matt Rife ad, says 'we missed the mark'
Budget beauty brand e.l.f. Cosmetics is under fire for its latest ad campaign featuring comedian Matt Rife.
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huffpost.com
Makeup Brand Releases Statement On Matt Rife Ad Backlash, And Many Critics Aren't Happy
“There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief marketing officer.
