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China's booming bubble tea industry faces a test: Is it here to stay or just a fad?
Market saturation at home, rising costs and intense price wars are testing the resilience of the country's bubble tea brands.
Raccontata da
cnbc.com
Timeline cronologica
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Why Chinese bubble tea chains are brewing billions
Chinese bubble tea chains scaled up quickly by using low-cost franchising. But as IPO buzz fades, long-term value hinges on supply chain control, pricing power and brand…
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China's booming bubble tea industry faces a test: Is it here to stay or just a fad?
Market saturation at home, rising costs and intense price wars are testing the resilience of the country's bubble tea brands.