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e.l.f. Cosmetics, under fire for Matt Rife ad, says 'we missed the mark'
Budget beauty brand e.l.f. Cosmetics is under fire for its latest ad campaign featuring comedian Matt Rife.
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huffpost.com
Fans Are Ditching This Popular Makeup Brand After Matt Rife Appears In New Ad
“Is Matt Rife here to sell us concealer for black eyes from domestic violence?” one commenter wrote.
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usatoday.com
e.l.f. Cosmetics, under fire for Matt Rife ad, says 'we missed the mark'
Budget beauty brand e.l.f. Cosmetics is under fire for its latest ad campaign featuring comedian Matt Rife.
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Makeup Brand Releases Statement On Matt Rife Ad Backlash, And Many Critics Aren't Happy
“There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief marketing officer.
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Makeup Brand Addresses Matt Rife Ad Backlash And Generates Even More Backlash
“There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief marketing officer.