On the recent occasions I have returned to Paris, the city where I grew up, I have noticed a shift. There was once a cafe and bakery in the Trocadero, overlooking the Eiffel Tower, a place you could just walk into without a reservation to enjoy a coffee and one of the best croissants in town. Now, every time I pass by, there is a long queue of tourists waiting to be seated. A glance at the terrace shows that most are there to film themselves pouring hot chocolate and whipped cream to post on Snapchat or TikTok. This is textbook social media-driven overtourism.