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LA28 will break from tradition and sell naming rights for Olympic venues
The Los Angeles 2028 organizers said the names of up to 19 competition venues could change. This marks the first time in Olympic history that sponsors' names will be displayed on venues.
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theguardian.com
LA28 to break longstanding tradition with corporate venue names at Games
In a historic shift from the Olympics’ clean venue policy, LA28 will allow select competition sites to keep corporate names, starting with Comcast and Honda
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aljazeera.com
LA28 to be first Olympic Games to sell naming rights for venues
The organising committee for the Los Angeles Olympics says some partner deals are already in place for the 2028 Games.
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lemonde.fr
LA28 will break from tradition and sell naming rights for Olympic venues
The Los Angeles 2028 organizers said the names of up to 19 competition venues could change. This marks the first time in Olympic history that sponsors' names will be displayed on…
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Los Angeles 2028 veut « générer des revenus importants » en donnant des noms de marques aux sites de compétitions, une pratique inédite…
Le comité d’organisation des prochains Jeux d’été a annoncé, jeudi, la possibilité pour des marques de donner leur nom aux enceintes qui accueilleront les épreuves. Une mesure…