Agreement with mixed martial arts promoter is the largest since David Ellison took charge of Hollywood studio

The Paramount deal will eliminate the pay-per-view model used by ESPN in its current UFC deal, making all events available for no extra charge on Paramount+.

Deal ends sport’s pay-per-view model and comes days after Hollywood studio’s merger with Skydance Media

Agreement with mixed martial arts promoter is the largest since David Ellison took charge of Hollywood studio

The sector’s pitch has worked but the next challenge is persuading investors to stay