Bayern Munich shift away from ‘Visit Rwanda’ sponsorship after criticism

MUNICH: Bayern Munich signaled Friday they will cut down on “Visit Rwanda” branding as they move “away from a commercial sponsorship” with the African nation facing a backlash over alleged support for rebels in neighboring Congo. Bayern dismissed allegations of “sportswashing” when they signed a five-year Rwanda deal in 2023. It included advertisements in the stadium and what Bayern called events “to promote tourism and investment opportunities in Rwanda.” At the time, they replaced a controversial sponsorship deal with Qatar.

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