Founded in 1974, Claire's operates more than 2,750 Claire’s stores in 17 countries throughout North America and Europe and 190 Icing stores in North America.

Once ubiquitous for ear piercing at the mall, Claire’s faced financial volatility along with other bricks-and-mortar retailers. It last filed for bankruptcy in 2018.

The colourful accessories chain says sales are down as online competitors and higher costs eat into profits.