Founded in 1974, Claire's operates more than 2,750 Claire’s stores in 17 countries throughout North America and Europe and 190 Icing stores in North America.

Once ubiquitous for ear piercing at the mall, Claire’s faced financial volatility along with other bricks-and-mortar retailers. It last filed for bankruptcy in 2018.

The colourful accessories chain says sales are down as online competitors and higher costs eat into profits.

Founded in 1974, Claire's operates more than 2,750 Claire’s stores in 17 countries throughout North America and Europe and 190 Icing stores in North America.

Officials for retailer Claire's filed for bankruptcy protection on Wednesday as its operating costs rise while demand for its goods declines among youth.

Claire's jewelry store chain has filed for Chapter 11 bankruptcy. The company previously filed Chapter 11 in 2018; most of its stores will stay open.