Pop Mart’s Labubu powers emotional spending boom in Saudi retail sector

RIYADH: A surge in emotionally driven micro-purchases is reshaping retail trends in Saudi Arabia, with collectibles like Pop Mart’s Labubu dolls emerging as cultural icons and commercial successes amid the Kingdom’s Vision 2030 transformation. The global phenomenon of Labubu — a mischievous character created by artist Kasing Lung and popularized by Hong Kong-listed Pop Mart — has taken hold in the Kingdom and across the Middle East.

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