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Baijiu ice cream? Chinese drinks makers target Gen Z as alcohol sales drop

As China cuts down on boozy banquets and business dinners, and people think more about health, baijiu makers are adapting to survive.

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sabato 2 agosto 2025·scmp.com
Baijiu ice cream? Chinese drinks makers target Gen Z as alcohol sales drop
As China cuts down on boozy banquets and business dinners, and people think more about health, baijiu makers are adapting to survive.