While visiting The Village Mall in Jeddah — one of the city’s newest and most sophisticated spots for shopping, dining, and groceries — I noticed a pop-up stand for a new frozen Greek yoghurt brand that instantly caught my attention. Curious and in need of something refreshing on a hot summer’s day, I walked over and saw a crowd gathered around the stand. I figured, why not give it a try? Although I was in a bit of a rush, I was overwhelmed by the variety of flavors and toppings.